Ford Insure.* Your Safe Driving Saves You Money.

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Insurance that lets you earn discounts for safe driving. Ford Insure puts you in control, offering a maximum discount of 40% from your policy. Ford Insure works with FordPass?** in your 2020 model-year Ford? to gauge your driving habits and calculate a discount based on how you drive.?

Insurance That Fits You

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Easily earn savings.


By insuring your vehicle with Ford Insure, you have the ability to earn a maximum discount of 40% off your insurance. While that discount is being calculated, you automatically get a 10% discount just for signing up.?? Plus, you can potentially enjoy even more savings by bundling other vehicles and your home into your Ford Insure portfolio.
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Earn your discount in 4-6-months.


Ford Insure makes it easy to save. If you’re not satisfied with the result, you have the option to do it over by calling 1-833-FORD-183 .

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Keep your Ford a Ford.


Ford Insure upholds the Ford Motor Company standard of quality. You can select a Ford Certified Collision Network center, original equipment Ford Parts and Motorcraft? Parts, and return your vehicle to pre-incident condition.?
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Get personalized feedback.


You can use the Nationwide? SmartRide? portal to get real-time, personalized feedback on where you’re at with your discount. It provides you with updates on what discount you’re likely to earn and also gives you tips on how to improve your driving performance, so you can save even more.

Steps to More Savings:

1. Download the FordPass?** App to get a quote. Verify that coverage is offered in your state, load your 2020 model-year Ford vehicle into your garage, activate FordPass Connect??? and locate the Ford Insure tile to get started.


2. Purchase your policy and immediately receive a 10% discount. You’ll then begin data sharing to calculate your final driving behavior discount.


3. Let FordPass Connect gather your driving data and track your progress in the Nationwide SmartRide portal. The portal will also provide feedback on your performance.


4. Receive your final discount for your next policy. At the end of the four to six month data collection period, you’ll be notified of your final discount, with a maximum of 40%.

What Ford Insure Measures

Your driving trends will determine your discount based on four factors:
A woman driving a 2020 Ford Explorer

Miles Driven

Statistics show that, on average, the more miles driven, the higher the chances of an accident.
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Hard Braking and Accelerating

Safe drivers rarely stop suddenly or abruptly slow down in excess of 7.7 mph per second.
A 2020 Ford Escape being driven towards a city

Idle time

Driving in stop-and-go traffic is riskier than in steady-flowing traffic.
A 2020 Ford Escape being driven around a curve on a rainy day

Nighttime Driving

Driving between midnight and 5 a.m. increases your chances of having an accident.
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Call a Ford Insure representative at 1-833-FORD-183 (Hours 8 a.m.-9 p.m. EST M-F) or visit the FordPass App.


Ford Insure is now available in the highlighted states shown on the map below for eligible 2020 model-year Ford vehicles. ?


?All 2020 model-year Ford vehicles are compatible with Ford Insure except the 2020 F-150.

A map of the united states with the states where ford insure is available highlighted in dark blue


Ford Insure is an insurance product that utilizes connected vehicle data to help drivers earn discounts based on their driving behaviors. Ford Insure is underwritten by Nationwide Mutual Insurance Company and affiliates. In addition to your MY 2020+ vehicle, you may be eligible for other discounts if you insure other vehicles or your home, or even your pet, through Nationwide.
You can receive a quote and obtain a policy from Ford Insure by using the FordPass App. If you have already started a quote, you will see it listed in the insurance section of the Vehicle Details screen under the eligible vehicle and in the movable tiles located at the bottom of the homepage on FordPass.
If you have an eligible vehicle, you will see an insurance section in your Vehicle Details screen and in the movable tiles located at the bottom of the homepage on FordPass.
You may be eligible for additional discounts. Please call 1-833-FORD-183 to find out more.
Nationwide Mutual Insurance Company and affiliates. Home Office: Columbus, Ohio.
Nationwide will use your driving behavior to determine your discount based on factors such as miles driven, hard braking and acceleration, idle time and nighttime driving.
The final discount is based on the driving behavior associated with your vehicle, so all drivers of the vehicle will impact the discount.
For your Ford connected vehicle, you will save 10% just for signing up for Ford Insure. At renewal, based on your driving behavior over four to six months, your introductory discount is replaced with the driving discount you earn. Driving discounts range from 0% to a maximum discount of 40%.
Your discount is calculated during your initial Ford Insure policy period (first 4-6 months) and is applied at your first policy renewal.
You can call Ford Insure at 1-833-FORD-183
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Policy and Claims

Ford Insure, underwritten by Nationwide, works hard to help you get things back to the way they should be. You can submit an insurance claim with Nationwide through the following link or by calling 1-833-FORD-183 .

Submit a Claim

*American Road Services Company LLC is the licensed insurance agency supporting Ford and Lincoln insurance programs. Ford Motor Company and Ford Motor Credit Company LLC are not insurance companies or agents. Ford Insure is underwritten by Nationwide Mutual Insurance Company and affiliates. Home Office: Columbus, OH. Subject to underwriting guidelines, review and approval. Products and discounts not available to all persons in all states.


**FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.


?All 2020 model-year Ford vehicles are compatible with Ford Insure except the 2020 F-150.


??Availability varies; program criteria differ in California. Stated discounts are approximations. Discounts do not apply to all coverage elements; actual savings vary by state, coverage selections, rating factors and policy changes. The enrollment discount applies during data collection; the final discount is calculated according to driving behavior and could be zero. The final discount applies at the next policy renewal and is subject to change based on actuarial support at subsequent renewals or with changes in drivers or vehicles on the policy.


?Original equipment parts endorsement is optional. Terms, conditions and limitations apply.


??FordPass Connect (optional on select vehicles), the FordPass app, and complimentary connected service are required for remote features (see FordPass terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot. At purchase, the FordPass Connect modem is connected and sending vehicle data (e.g., diagnostics) to Ford. To disable, or for more information, see in-vehicle connectivity settings. Learn more at


Nationwide, the Nationwide N and Eagle, Nationwide is on your side, and SmartRide are service marks of Nationwide Mutual Insurance Company.

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